Call of Duty: Ghosts
CRM “Game Launch”

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CRM “Game Launch”

Drive significantly greater revenue by increasing the velocity and relevance of every interaction between Activision and gamers with a focus on efficiency and flawless execution.

0

HUNDRED
UI MODULES

0

MILLION
PERSONALIZED OPTIONS

0

MILLION ROI
1 MONTH AFTER LAUNCH

0

DOLLARS PER
USER SPEND

DESCRIPTION

Led effort to create promotional emails for the launch of Call of Duty: Ghosts. Concepts for the 10th release from the Call of Duty franchise were focused around the persona of the hard core gamer.

The emails, which started about a month before the November game launch, captured the attention of the media, gamer blogs (like Charlie Intel) and influencers (on more than one occasion) while fans voiced their excitement with screenshots of the emails on social media.

PROJECT DETAILS

  • CLIENT: Call of Duty: Ghosts
  • TASK: Game Launch / CRM
  • DATE: 2013
  • AGENCY: Rosetta Marketing Group
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